A rich history
of exemplary
entrepreneurial spirit since 1986
President’s Message
On November 16th, 2018, Jeffery Seiler was promoted to President and CEO of the Advanced Fresh Concepts Corp.’s group of companies. Jeffery joined Advanced Fresh Concepts Franchise Corp. (“AFCFC”) in 2005 as the company’s Director of Legal and Compliance Division and was named and served as the Vice President of AFCFC and its parent company Advanced Fresh Concepts Corp. since 2007, Advanced Fresh Concepts Pty Ltd (Australia) since 2015, and AFC Distribution Corp. since 2016. He has previously held executive roles with Advanced Fresh Concepts International, Inc., and Advanced Fresh Concepts Food Service Corp.
With more than 13 years of service to Advanced Fresh Concepts Corp.’s group of companies, Jeffery Seiler’s leadership was instrumental in delivering an organization wide effort to strengthen focus and deliver value to clients and consumers through continuous improvements in AFC’s capabilities and processes. Jeffery has shown an exceptional ability to identify and implement creative solutions and effectively harness the talents of his staff. He is a compelling and charismatic communicator who cares deeply about organizational development and has a deep sense of respect, appreciation, and commitment to AFC’s business partners and customers.
I’m honored and grateful for this opportunity to lead this exceptional organization of talented and dedicated individuals. Together, we will continue to find ways to exceed all customer expectations and continue to make AFC an amazing place to work.
Jeffery Seiler - President
Our Deep Roots in the Food Service Industry
From humble beginnings to world renowned food service company.
Advanced Fresh Concepts Franchise Corp. is the largest North American franchisor of supermarket-based food service counter concept pioneered by our parent company in 1986. Our extensive experience in the industry is second to none. Our food service counters feature sushi and/or other delicious Asian cuisine. In addition to supermarkets, we can also be found in other industry segments, such as military commissaries, university campus food courts, corporate office food courts, among others. Our products are prepared fresh daily with quality ingredients and are conveniently packaged and merchandised as grab-and-go meals.
“The Premiere Grab-and-Go Food Service Counter Franchise Company in North America”
Company photo in commemoration of Advanced Fresh Concepts Corp.’s
30th Anniversary – 2016
The in-store sushi bar concept represents a vision that has continuously evolved since its conception in 1986.
Historical Timeline
NOVEMBER 1986
The very first Sushi
Bar opened in
Marina Del Rey, CA.
JUNE 1987
The office and warehouse relocated to Long Beach, CA.
JULY 1991
The first out-of-state
Sushi Bar opened
in
San Antonio, TX.
DECEMBER 1994
Opened the
150th
Sushi Bar
MARCH 1995
Developed and introduced sushi related products
NOVEMBER 1995
Our new Headquarters and Distribution Center are established in Compton, CA.
JUNE 1996
300 Sushi
bars
throughout
30 states
AUGUST 1996
Advanced Fresh Concepts Corp.’s 10 Year Anniversary
OCTOBER 1997
Opened our first store in Canada
APRIL 1998
500 Sushi bars
throughout
37 states
and Canada
NOVEMBER 1997
Introduced
“The Ultimate
Sushi Kit”
DECEMBER 1999
750 Sushi bars
throughout
40 states
and Canada
APRIL 2000
Our Headquarters &
Distribution Center
relocates to Rancho
Dominguez, CA.
DECEMBER 2000
1200 Sushi Bar locations
AUGUST 2001
Advanced Fresh Concepts Corp. celebrates 15th Year Anniversary
NOVEMBER 2001
Due to tremendous growth, groundwork began on a new office and warehouse adjacent to the existing headquarters
JANUARY 2002
1,700 Sushi Bars in 45 States and Canada
SEPTEMBER 2002
Headquarters & Distribution Center expanded into a two-story, 40,000 square foot building
OCTOBER 2002
Introduced Traditional Unsweetened Green Tea
MARCH 2005
1,900 Sushi Bars in 45 States and Canada
JUNE 2007
2,551 Sushi Bars in 45 States and Canada
JANUARY 2010
Hybrid Sushi
Concept
introduced
MARCH 2011
Over 3,300 Sushi
Bars in 50 states &
Canada; expanding
to Australia
DECEMBER 2011
Advanced Fresh Concepts Corp.’s 25th Year Anniversary
JANUARY 2013
Implemented the Art of Sushi concept featuring a patent-pending, faux ice mat
JANUARY 2014
Developed Aburi Sushi Concept, Chirashi Bowl and Asian Salad as new recipes
JUNE 2014
Over
3,600
locations
AUGUST 2015
Advanced Fresh Concepts Corp. is featured in the American Enterprise Exhibition at the Smithsonian National Museum of American History.
DECEMBER 2016
Advanced Fresh Concepts Corp.'s 30th Anniversary celebration at the Ritz Carlton in Marina del Rey, CA
JANUARY 2017
Over
4,000
locations in
3 countries
JUNE 2018
Advanced Fresh Concepts Corp. unveils Unakaba™ imitation eel, enjoyed by over 10,000 show attendees
OCTOBER 2018
AFC acquired by Zensho Holding Co., Ltd., the top food service enterprise in Japan
NOVEMBER 2018
AFC elects Vice President Jeffery Seiler to be the new President & CEO of Advanced Fresh Concepts Corp.
AFC News
GET THE SCOOP ON CURRENT NEWS AND EVENTS
2019
Exhibitor at the NACUFS tradeshow in Denver, Colorado 7/10 – 7/13
2019
Exhibitor at the IDDBA tradeshow in Orlando, Florida 6/2 – 6/4
2019
AFC is pleased to announce that it has joined the GSSI Global Partnership, as a Funding Partner. This continues our effort towards offering only certified sustainable seafood by 2020.
2018
AFC elects Vice President Jeffery Seiler to be the new President & CEO of Advanced Fresh Concepts Corp.
2018
AFC acquired by Zensho Holding Co., Ltd., the top food service enterprise in Japan
2018
Exhibitor at the IDDBA tradeshow in New Orleans, Louisiana 6/10 – 6/12
2017
Exhibitor at the IDDBA tradeshow in Anaheim, California 6/4 – 6/6
2016
Marks the 30th Anniversary of Advanced Fresh Concepts Corp.
Advanced Fresh Concepts Franchise Corp. mentioned in a Small Business Trends article, 12 Great Sushi Franchises.
2016
As quoted in the Daily Bruin on 2/3/2016: “I just really like to make sushi… that is my living job and I respect it.”
2016
Advanced Fresh Concepts Franchise Corp. was granted a license agreement by Sanrio, Inc. to offer limited edition Hello Kitty promotional items at participating food service counters.
2015
Advanced Fresh Concepts Franchise Corp. is featured in the American Enterprise Exhibition at the Smithsonian National Museum of American History.
2015
Advanced Fresh Concepts Franchise Corp. introduced Tik Tok Wok and Pan Asian concept items.
2015
Advanced Fresh Concepts Franchise Corp. introduced two new products: Aburi Sushi and the Hawaiian Poké Bowl.
Photo Gallery
Advanced Fresh Concepts Franchise Corp. special occasions and events
Sushi is a specific style of Japanese cuisine that combines vinegar seasoned rice with a variety of seafood and vegetables. The word “sushi” actually means “vinegar rice.” “Su” is the Japanese word for vinegar and “Shi” is an abbreviation of the word “Meshi,” a colloquial name for cooked rice.
For further information on Franchise Opportunities with AFC,
please contact us at: (310) 604-3200 and ask for the Franchise Recruiting Department.
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Accessibility Statement for ADVANCED FRESH CONCEPTS
ADVANCED FRESH CONCEPTS strives to improve the usability and accessibility of its website and mobile application for all users, including those with vision, hearing, or other disabilities. We believe all of our guests should be able to easily access all of our web sites and digital offerings.
Conformance
To provide great experience to everyone we are using The Web Content Accessibility Guidelines (WCAG). The guidelines have three levels of accessibility (A, Level AA, and Level AAA). ADVANCED FRESH CONCEPTS has chosen level AA as a target for our website and we are fully committed to monitoring our site to maintain this level of compliance.
Feedback
How are we doing? We welcome your feedback on how to improve accessibility and usability of ADVANCED FRESH CONCEPTS website. Please let us know by contacting us at info@afcsushi.com. We try to respond to feedback within 2 business days.
Assistance
If you need any assistance, please call us at 310-604-3200 during our regular business hours and we would be happy to help you with anything on our site.